Research shows that only 23% of Bristolians always wear sunscreen while enjoying a drink al fresco…so Beavertown Brewery has launched its own sunscreen – “Oil Your Neck” – targeting beer drinkers, which will be available in three Bristol venues.
Created in partnership with LifeJacket Skin Protection, free sachets of the sunscreen will be available with pints of Beavertown’s flagship Neck Oil IPA in selected Bristol beer gardens and pubs, with the aim of reminding drinkers to protect their skin while drinking.
The specially-commissioned research also shows that 35% of people in Bristol have become sunburnt while sitting outside in a pub garden – with the face, neck and shoulders the most likely areas to get burnt. With 42% of Bristolians considering sitting in a beer garden to be one of the best things about the summer, the SPF 50 UVA and UVB “Oil Your Neck” sunscreen is a great idea!
Available at Propyard, STEAM and The Full Moon, each sachet or pump of “Oil Your Neck” will contain 5ml – enough for your face, your neck or your arms.
Tom Rainsford, Beavertown Brewery’s Marketing Director, said “Summer is one of the best feelings in the world, and even better when you’ve got a pint in your hand… less so when you’re sunburnt. Our research found that over half of Bristolians (51%) know they need to become better at applying sun cream on a sunny day, which is why we’re installing free dispensers and giving away thousands of free sunscreens in pub gardens across the UK. We’ve got your back. And Neck. And Face.”
Gill Nuttall, CEO and founder of Melanoma UK, said “Melanoma UK is delighted to partner with Beavertown Brewery to raise awareness of sunscreen usage and sunburn prevention. Young adults, and men specifically, are a very difficult audience to reach to educate on the risks of sunburn. Oil Your Neck targets this audience in an environment they can identify with, enabling us to engage with them and provide potentially life-saving educational information, helping to evoke behavioural change when it comes to the importance of sun safety.”
Co-founder, LifeJacket Skin Protection, Billy Boulos said, “We are big fans of anyone raising awareness of the importance of skin protection, so we were thrilled that Beavertown wanted to use our SPF 50+ Sun Gel to encourage people to oil their neck, back & frankly, any part of the body exposed to the sun! At LifeJacket Skin Protection, our mission is to give people the knowledge, tools, and products to better protect their skin every day. We’re all about positivity and want people to get outside and do what they love but protect their skin at the same time.”
Oil Your Neck is launching in these three venues throughout July. The brewery will also be giving away 2,000 sachets with orders from their webshop until stocks last – see their new summer collection here.